350 - Topline Growth: Growing Golf Revenues in a Stagnant Market

Thursday, September 28
11:30 AM–12:45 PM

Location: Room 207

Days: Thursday, 28 September
Track: Revenue/Customer Service
Session Type: Education Session
NRPA Three Pillars: Health & Wellness

Golf courses across the nation share a common problem — the number of golfers is not growing. Therefore, revenue growth requires a course operator to maximize the price paid for each round and increase the course’s share of wallet. BCG will share proactive yield management and pricing strategies to address the “Static Pricing” model burdening most parks’ golf courses by implementing a demand-based pricing approach and segmenting consumer marketing campaigns to match communication trends.

CEU Credits: 0.1

Learning Outcomes:
Understand the pitfalls of “static pricing” across all channels.
Learn driving factors for successful demand-based pricing.
Identify segmentation factors for improved communication with golfers.

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