302 - Once Upon a Time! Using On-Hand Technology to Achieve Your Marketing and Storytelling Goals

Thursday, September 28
8:00 AM–10:15 AM

Location: Room RO2

Days: Thursday, 28 September
Track: Public Relations/Marketing
Session Type: Education Session

Participants will learn how to use their smartphones to create marketing-ready photography and video. You will learn the importance of understanding and developing a dynamic brand, uncover unique selling points, and learn about outlets to share your story. This is a hands-on session and participants will have the opportunity to learn how to create low-cost, quality, branded marketing stories.

CEU Credits: 0.2

Learning Outcomes:
Participants will learn the practical application of smart phone photography and video. They will learn techniques to produce quality imagery and video that can be used for marketing purposes.
Participants will learn the importance of understanding and developing their brand. They will uncover their unique selling point, and learn about outlets to share their story.
Participants will apply their newfound technical knowledge to create a marketing story. This marketing story will serve as an example of how to create low cost, quality, branded marketing stories.

Speakers

Resources